What is Mobile Software – Strategy, Design, Preparation and Marketing?

Mobile applications; It operates in a wide variety of fields, from business, health, and even the game world. In Turkey, the average home in 50.1%, which was found fixed broadband, 89% part is using mobile broadband.

Considering these data, it is possible to understand how much the internet has entered our lives. Mobile applications and mobile devices are increasing their presence in all areas of our lives day by day. So, how to develop mobile apps.

Mobile Application Development;

It aims to create software that can run on smartphones and tablets. It should not be confused with application coding such as Native, HTML5, and hybrid.

It is all about well-designing, planning, building process and marketing a successful strategy to get a successful mobile app.

Worldwide mobile application usage is increasing day by day. 2019 In the year 90% ratio of mobile user is located. This ratio indicates about 5.11 billion people.

By 2021, it is thought that the mobile application will reach 6.3 trillion. The revenues from the mobile application will increase by 113 %, resulting in a profit of 188 million dollars.

These data show that the transition to mobile application is no longer a luxury but a need in competition, showing that we need to join the mobile application trend. Big companies and brands have already foreseen and started to implement this.

According to a different study, it was seen that less than 0.01 of the applications in use achieved more than the financial success that would be achieved in 2018.

Most mobile apps fail. The biggest reason for this is that it has not been able to obtain a correct marketing strategy, but it shows that there are problems in planning and execution.

Why Mobile Applications Fail;

Although it is annoying when we think about it, unfortunately only 1 out of every 10,000 mobile application users is successful, while 9,999 cannot achieve the targeted success will be forgotten.

Considering these facts, it will not be right to give up the job you want to do. Right and successful marketing strategies from day one will bring you success instead of being forgotten. Instead of repeating mistakes, it is necessary to learn from them.

The mobile application development process is not limited to industry knowledge, but is also related to the marketing plan and strategy. Properly planned marketing strategies will ensure 99.9 % success of your mobile application.

There are 4 key stages in mobile application development. If you pay attention to these, success is inevitable.

1-To Have A Strong Mobile Application Strategy;

It doesn’t matter who it’s designed for and who designed it. What matters is the marketing strategy. This is the case for all applications.

Marketing strategy in mobile applications is determined based on consumer needs. These strategies, which are problem-solving and need-solving, can solve the problems that occur or may occur in mobile applications.

To summarize the marketing strategy in mobile applications in one word, “to create an effective and easy-to-reach environment in order to solve the needs of users in the fastest and easiest way.”

With a well-researched and established marketing strategy in the mobile application development process, you will be able to see that the time you spent is not wasted time, with the increase of returns.

A weak strategy means a failed marketplace. When you think about it, the reasons for failure in the strategy planning phase are;

•   Poor or negative market research;

According to a study conducted in 2019, 80% of the downloaded applications are deleted after the first use. Why is that? These practices, which are believed to be prepared flawlessly, are deleted due to the inability to make the right marketing strategy.

Failure to search for the right market in the mobile application strategies you desire to develop can turn your dreams into a nightmare.

Is your mobile application targeting an audience?

Market research also means target audience scanning. It is a process that requires an extremely detailed study. It is necessary to make detailed scanning about users. What are the needs, interests, demographic factors, location, and discomfort? You will set a target audience in line with the answers to these problems.

Of course, searching for the market is not just about the target audience. It is necessary to investigate competitors in a similar way. Competitor analysis is extremely vital in mobile software applications.

•   Error in application marketing activities;

The continuity of mobile application marketing strategies should be ensured. Strategies created based on detailed planning and adherence will be successful. Detailed planning is important.

The result of neglecting all these until the last minute means having a low and unrecognizable mobile application. How will you see your success and progress? Where can you get information about your application? Answers to these questions include market ranking tactics such as ASO, SEO, PR push .

Have you ever thought how bad it is not to receive user notifications? It means never knowing the rate of your success. Not receiving any feedback about the user means you are in an unknown.

•   Lack of clearly defined goals;

Important steps need to be taken, such as setting clear goals. No explicit goal definition means that implementation failed from the very beginning. Clear target definition in mobile marketing issues is extremely important in terms of implementation strategy.

With clearly defined goals at hand, you will have defined the roadmap on which your mobile applications will progress. There are some questions to be answered while determining a goal.

  • What problems will be solved in the target market?
  • Application sale and appeal?
  • Features I will include in my application?
  • The  advantages I will provide to the user?

2-You must sign successful designs;

Software developers along with application developers face numerous pitfalls. Even if your software has not been published yet, such situations may cause your strategy to be garbage by halting it.

•   Poor design means bad work;

They are thoughts built by planning through the experiences of people using smartphones in interaction with a mobile application. In mobile applications; It includes various graphic elements such as visual and auditory.

Users cannot intervene and criticize mobile designs executed correctly. To put it briefly, beautiful design = happy customer by professional logo designers.

•   Applications without proper QA (quality assurance) are reserved;

While creating your application, it is necessary to conduct various quality trust tests. Unfortunately, it is difficult to say how much is enough?

Lots of time has been devoted to testing clever mobile apps. The results of incomplete or absent QA tests can be disastrous.

3-Mobile application preparation process;

After creating great mobile application strategies, it is time to implement the plans.

•   Competition with too many similar products;

There are 2.2 million apps registered in the Apple store, while there are 2.6 million apps in the play store. Considering these, competition in this serious market area is indisputable.

If you do not have an original idea and your interaction with the audience you are targeting, unfortunately, it is not possible for you to last long against these big competitors.

•   Team issues;

Creating your dream application with a team can be an advantage for you. Priority conflict and distortions within the group will also be reflected in practice.

For such big projects, you need to have a team that you can really trust. During the preparation of long projects, you should not have any difficulties due to conflicts.

4-Mobile application marketing;

The job does not end by creating an extremely successful business where you can earn money, of course, you need to manage this process extremely professionally. The better your idea is, the more likely it is that you will fail.

What is Mobile Software – Strategy, Design, Preparation and Marketing?

Mobile applications; It operates in a wide variety of fields, from business, health, and even the game world. In Turkey, the average home in 50.1%, which was found fixed broadband, 89% part is using mobile broadband.

Considering these data, it is possible to understand how much the internet has entered our lives. Mobile applications and mobile devices are increasing their presence in all areas of our lives day by day. So, how to develop mobile apps.

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